Shifting Food Cultures
Food culture
consists of the kinds of foods people eat, when they eat, where they eat, how
they get or prepare their food, and why they eat it. This culture can change
when other parts of a society change and different manners of eating better fit
new lifestyles. It is true that the term “food culture” is a very general term,
which that may not apply to everyone, but can be seen as an overall food trend.
For example, the food culture in the 60s could be demonstrated by a family who
ate home-cooked meals at set times and set places everyday because this was
what everyone did and this was simply how eating was done. Today, some families
may still have a home-cooked dinner together every night at 6 o’clock as used to
be the norm, however in general this is no longer common. It is now more common
to see people eating more sporadically, eating on the go, and eating in a more
individualistic manner. For some, the increasingly fast paced lifestyle that
encourages this shift in eating habits has led to a reliance on premade,
grocery store or drive-through items to survive. Others, those that might be
called “foodies”, exhibit a range of food consumption characteristics that have
only recently been observed as a part of American culture.
In her article
titled “Eating at the Edge,” Jamie Horwitz discusses the need for food
convenience that has arisen and been supported by food industries. Her article
opens with a quote from Charles Simic, “American fast food has the advantage of
being portable. It’s hard to eat spaghetti or goulash in bed or in a car; it’s
much easier with a bag of chips or a can of peanuts.” This quote exemplifies
the importance of fast and easy to eat food in a fast-paced society. If meals
were still commonly prepared and eaten at preset times and locations it would
not be important to have single serving foods available to eat alone when time
is available. This however, is not the case for many people today. Horwitz
gives examples of astronauts or travelers as people who are not able to plan
their time around meals, but working people, those going to school and those
with many other commitments are in this circumstance as well. This is why many
people have diets consisting of convenient, individually prepared meals eaten
on the go even if this is not their preferred eating style.
As a freshman in
college, I can attest to the importance of premade and readily available food.
With only a short break between classes, there is usually not time for a meal
in the dining hall spent eating with friends. More often than not lunch means
grabbing something premade at a coffee shop near classes and eating it either
in class, at work, or while catching up on homework. This is food that I would
not choose to eat if there were other options and time to get something else,
but it is the most convenient when hungry and crunched for time. Many people in
college also turn to things like “Soup at Hand” or ramen noodles to eat late at
night when cafeterias are closed or because they have gotten tired of eating
the same bland foods in the cafeteria day after day. Although college students
are not exactly like astronauts, struggling to eat their freeze-dried meals
while floating through the air, we have schedule and availability constraints
too and ramen is sometimes the easiest thing to eat.
For some people
however, the change in food culture has inspired the individual not to turn to
ramen noodles, but to make their eating personally meaningful and a reflection
of their persona. Whereas many people find “Soup at Hand products that
capitalize on consumer desire for an easily heated, well-contained, single
serving that requires no preparation, no serving dishes or cleanup” (Horwitz
44) to be perfect for their needs, some people find things these products to
conventional for their diets. People considered to be “foodies” have a refined
and “enthusiastic interest in the preparation and consumption of good food”
according to an online dictionary. Things like cup noodles do not satisfy their
individualistic food needs and are probably not included in their ideas about
what foods are good to be eating.
According to Anna
Brones, there is more than one type of foodie; she claims food enthusiasts
might fall under one of ten different categories. Some of these categories seem
quite obscure, while some carry a less than favorable connotation. Brones
claims that these different categories of eaters include the “I made it
myself!” the “organivore,” the “Europhile,” the “one upper,” the “snob,” the “anti
snob,” the “avoider,” the “blogging food pornographer,” the “bacon lover,” and
the “DIYer.”
The “bacon lover”
was the most unexpected of the categories, described as someone who didn’t eat
any meat besides bacon, which was eaten with much enthusiasm. I had never
previously heard of this particular category, but those such as the “avoider”
or the “organivore” definitely describe a noticeable population of eaters. The
phrases “Gluten free” or “vegan” can be seen after items listed on many
restaurants’ menus or on products found in the grocery store catering to those
Brones has termed “avoiders” who stay clear of certain food groups religiously
and might not eat soy, or be strictly vegan or vegetarian. Local farmers
markets can be seen full of avid “organivore” eaters stocking up on the organic
and locally grown vegetables for their consumption. It can definitely be noted
that there is no “Starbucks lover” or “canned soup enthusiast,” category,
rather the above types all aim to be nonconventional in their manner of fulfilling
the human need to eat.
While out to eat
at a Thai food restaurant recently with my dad, I noticed a bit of this foodie
culture going on. I did not see any “bacon lovers” requesting bacon on their
pad thai, but I did observe some other things that reminded me of what Brones
writes about in her article.
As I read the menu
I saw that they included “gf” and “v” after the names of many of their dishes,
for the “gluten free” and “vegan” options. I also read “we buy local and
natural when possible and prudent.” My dad, apparently not aware of the new
slang that goes along with change in food culture asked what “gf” and “v” stood
for, sounding quite unimpressed when I told him what these abbreviations meant.
A foodie under the category of “avoiders” however, would find these to be
extremely important food groups and would have probably supported the
restaurant for being inclusive to their needs.
Then, as I took
out my phone to take a picture of a plate of food my dad suggested that I
should explain to the waiter why I was taking a picture. It never crossed my mind that a waiter,
or anyone else, might think this was weird to do. My friends always put
pictures of especially good-looking dishes on Instagram or Facebook for others
to view. In the article “Foodie-ism, as
youth culture,” the writer goes to dinner with a few young food enthusiasts
and notices that they take “quick photos of each dish as it is placed on the
table,” and how “Dish snapshots and social-network check-ins are a given.” The
article notes how this growing attention to food has become a large part in the
culture of younger generations, and the author might have viewed his eating
companion as of Brones’ “blogging food pornographers.” These people share their
meals electronically through social networks, a contrast to past times when
food was simply shared through meals in the company of others.
Right as we were
finishing our meal, I watched a waitress call one of the cooks over holding a
small plate of pad Thai in her hand. Across the bar I saw a young women talking
quietly and animatedly with her date. The waitress stood next to me and
explained to the cook that the woman across the bar had claimed that “food was
her thing,” and that as a “foodie” she thought that the pad Thai was badly
spiced. This woman apparently was not convinced that just saying her food was
too spicy was good enough, but had to insist that her opinion on the food, “as
a foodie,” was better than the restaurant’s. I believe this woman would have
fallen under Brones’ “snob” category.
Through this
recent dining experience, and through experiences of eating in college I have
gotten a feel for the current culture of food. Some eat the most convenient
foods for survival and some eat a self-chosen diet that holds up to their food
standards. These choices can be made due to budget, personal choice, or to
support an image that one wants to make for themselves. My dad did not know
what “gf” and “v” stood for because these terms were not always so important
and visible, but now for certain people these terms are part of who they are as
an individual. Food industries have evolved for the new food enthusiasts with
all their different obsessions and also for those of us who need a quick
self-serving sized meal on the go. The way we eat today, whether for
convenience or preference, is more based on individual needs and wants than it
used to be.
Sources:
Brones, Anna. "Foodie Underground: The 10 Types of Foodies (and
What to Do with Them)." EcoSalon. 12 Dec. 2012. Web. 25 Apr. 2012.
<http://ecosalon.com/foodie-underground-the-10-types-of-foodies-and-what-to-do-with-them/>.
Horwitz, Jamie. "Eating at the Edge." Gastronomica
9.3 (2009): 42-47. Print.
Idov, Michael. "New York Magazine." NYMag.com.
25 Mar. 2012. Web. 25 Apr. 2012.
<http://nymag.com/restaurants/features/foodies-2012-4/>.
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