Monday, April 9, 2012

Coke advertisement comparison

Bryce's Blog


Bryce also wrote about Coca Cola advertisements and noticed that "These advertisements are trying to show that coke is a unique drink that has the ability to change one’s day in the happiest of ways." He wrote about the "coke side of life" slogan that I also wrote about and how their campaign does not put other companies down but attempts to make a positive association with Coke products. This supports what I found when I looked at two Coke advertisements, that they portray Coke products as something that goes along with fun activities and being on the "coke side of life" is a happy place to be. 

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